Two Sydney clinics under two different names, brought together as one brand and one website, built on why they do what they do.
Studio Optics is two optometry clinics in Sydney’s west, giving honest, patient-centred eye care to every age and every budget.
The clinics had grown up under two different names, with nothing to tie them together. The job: one brand and one website, built on why they do it .
We started from why they do what they do, then made one brand for both clinics, a website that explains eye care plainly, and what goes out the door with every pair.
Sessions with John found the foundation the rebrand stands on: a mission of honest, patient-centred care for every age and every budget, a vision of a community where everyone feels genuinely cared for, and the words they want to be known by. From them came a framework for the site, built around one thing: getting from a worry to a booked eye test.
We made
Quiet and assured, like a good boutique: an S and an O drawn as one for the monogram, a wordmark in Juana, a monochrome of bone, onyx and black, Juana for the lines that carry a page and Helvetica for the rest, and black and white photography in a dark and light visual system.
We made
Designed on the brand’s system and built on WordPress: every service and every condition a page of its own, written plainly and titled for the searches people make near their clinics. The care is explained before it is sold, and an appointment at either clinic is a tap away from any page.
We made
On their feed, the same quiet: Juana lines on bone, onyx and black, their photographs in black and white, the monogram in the corner. And motion that shows a condition from the inside, the type blurring, doubling and clouding before it clicks back into focus.
We made
Off the screen: the shopfront’s window, the paper bag every pair goes home in, and the tees the team wear behind the counter.
We made
The work in numbers, and in John's own words.
In the past, the designers I worked with focused purely on the visuals. Judy was extremely easy to work with, and actually took the time to help us build a strong foundation for our rebrand, one that strengthened our why.
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